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Arch Deluxe

One of the most expensive flops of all time, that is McDonald’s Arch Deluxe. It was a hamburger created and marketed by McDonald's in the 1990’s with the intent of capturing the adult fast food consumer market, presented as a more sophisticated burger for an adult palate, but it totally failed to catch on…

Add this great case study to your presentation to show how even the biggest market players can be caught in their own marketing flops, what were the root causes behind this failure and how it could have been avoided.

This comprehensive ready-to-use presentation package for Microsoft PowerPoint includes:

* template-independent text slides describing this great business case study
* template-independent professionally designed slides with great graphics related to this case study
* article describing this case study
* bullet-point summary
* ready-for-print cue cards to help you during the actual presentation

Price: 19.90 EUR

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